Sitelinks Conversion Data

Sitelinks Conversion Data

Ad Sitelinks are ALWAYS an effective method to crank up the CTR for Adwords campaigns; checking the campaign stats from the ad extensions tab usually proves this, but there was no data regarding conversions from ad sitelinks, or number of clicks on the sitelink itself from this tab.

Now, such data are available via choosing "click type" from the "Segment" button on the campaign level.

Data will be divided between the "headline" and "Sitelink" levels, which will provide useful information regarding conversion rate of clicks on the sitelinks themselves, verses clicks on ads' headlines.

However, other potentially useful data are still missing, I think Google should think about providing more detailed data regarding performance of each sitelink individually, including conversion data. (This is still achievable though, via applying dynamic destination URLs and setting up Google Analytics goals).