Misleading CTR History Data
This happens mostly when trying out a very general broad match type keywords as an attempt to get more impressions and hence more clicks to improve traffic.
In many cases, this will only lead to a huge number of impressions on such keyword(s) with very few or even no clicks. is it bad? sure! it will damage the account's CTR and quality score.
Instantly Deleting/Pausing such keyword(s) is a good idea to save the situation, I'm cool with that, however, this will lead to misleading history data in the ADS, as those will keep running after accumulating wrong CTR data due to keywords previously added, and those bad boys will end up being semi-worthless in terms of historical CTR data.
Tip: After deleting/pausing low CTR keywords with huge impressions, which were added due to a stupid idea, it's also recommended to get a fresh batch of ads so to start accumulating data after the new corrected keywords' situation.
Or maybe not: If those ads have really big and valuable historical data in terms of conversions! in this case I may give up the previous idea, leave them , and make my peace with the wrong CTR data. I hate that
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